Help your teen build something real, from idea to first customer.
A guided path for teens 13 to 18: a personalized roadmap, a step-by-step Resource Kit, and a 1:1 Launch Session with Jay to help your teen make a real offer to a real person. Built for parents who want initiative, ownership, and money skills, not another lecture about motivation.
This isn’t about forcing your teen to become an entrepreneur. It’s about the ownership, judgment, courage, and money skills that building something real teaches, whether they ever run a business or not.
A 28-second hello from Jay, with captions. Start below.
Read the transcript
Hi, I’m Jay. If your teen has a business idea or just wants to build something of their own, this is for you. Teen Side Hustle Launch helps them take one real idea and actually start. They get a personalized roadmap, a resource kit with a mini course, a playbook and templates, and a one-on-one launch session with me. Together, we pick the idea worth starting and the first customer to reach. If it is not a fit, you get a full refund. Take the free Builder Gap Check and see where your teen stands.
Start the Launch
$97one-time- ✓A personalized roadmap for your teen
- ✓The full Resource Kit: mini-course, playbook, templates
- ✓A 1:1 Launch Session with Jay
- ✓14-day refund if it isn’t worth it
Only 10 founding-family spots at this price. I coach every family 1:1, so the beta is genuinely capped at 10. If it is full, you can join the next cohort. As results grow, the price goes up.
Start the Launch: $97 Still deciding? Take the free 2-minute Builder Gap Check →Secure checkout via Stripe. Entrepreneurship coaching, not financial advice.
An operator and a parent, not a guru.
That is the whole pitch: someone who made the money mistakes, learned from them, and built the on-ramp he wishes his own family had had.
Here’s exactly what your teen gets.
One $97 payment. Your teen works through the AI agent, gets the full Resource Kit, and books a real 1:1 with Jay.
A roadmap, a real toolkit, and time with Jay.
Three parts, in order. The first two get your teen moving on their own. The last one is where it becomes a launch.
A personalized System Map
Your teen answers a short set of questions and gets a roadmap tuned to who they actually are, their interests, their time, their starting point.
Your teen’s System Map is a one-page roadmap: the best first idea to test, who to ask, what to charge, and what to do this week.
The Resource Kit
A 5-lesson mini-course, a fill-in Launch Playbook, and the real templates a first-timer needs, shown just below. Built for a teen to use, not just read.
1:1 Launch Session with Jay
A live session where Jay helps your teen turn the roadmap into a real first move: the idea to start, the first customer to reach, and the action to take this week. They leave with a written next step, not a pep talk.
- ✓One real offer they can explain in a sentence
- ✓A first customer approached (a real ask, made)
- ✓A first dollar earned, or a clear reason to pivot
- ✓A plan they built and understand themselves
Real templates, not another lecture.
- What I am offering
- Who it is for
- The problem it solves
- My first 3 ways to reach them
- My cost per job or unit
- My time and hourly floor
- What similar things cost nearby
- My starting price
- Someone who already knows you
- A neighbor or local business
- Be specific, be brief
- One clear next step, no fake urgency
- Who is involved
- Roles and who owns what
- Time each person puts in
- How you decide, with a parent witness
Blank templates your teen fills in for their own idea. No invented results.
Making a real offer teaches more than a worksheet ever could: courage, pricing, follow-through, and hearing a no without quitting.
This is parent-supported entrepreneurship education. You approve the project, the safety boundaries, and how money is handled.
The Launch Session turns the plan into one clear action your teen can take this week.
I spent 20 years building businesses and was financially illiterate for most of my career. The skills that actually mattered, I learned by starting things and getting them wrong. This is the on-ramp I wish I’d had at 15. I built Outsmart the System so my kids, and yours, get it sooner.Jay Bhakta
What your teen actually opens.
This isn’t a vague course. Your teen gets a practical kit they can use the same day.
The first idea worth testing
A one-page roadmap: what to offer, who to ask, what to charge, and what to do this week.
First-customer ask
Word-for-word lines your teen can use to make the first real ask, without it feeling awkward.
Pricing without apologizing
A simple worksheet to choose a starting price and actually understand the money.
The Launch Playbook
A fill-in workbook your teen completes as they build: idea, validation, first offer, first customer, first dollar.
From “what if” to a first customer.
- 01You start the launch ($97).One payment. No subscription, no upsell required to use everything inside.
- 02Your teen builds their roadmap.They answer a short intake and get their personalized System Map, the first idea worth testing and why it fits them.
- 03You both get the Resource Kit.The mini-course, the Launch Playbook, and the templates. Your teen works through it at their own pace; you can follow along.
- 04Your teen books the 1:1 with Jay.The Launch Session turns the plan into a first real move, and gives them one concrete action to take that week.
Some families later choose an optional deeper program for more help. It is entirely optional, never required, and never part of the $97. Nothing here is a hidden upsell.
Who this is for, and who it isn’t.
- →You have a teen roughly 13–18 (or 10–12 with your support) and you’d rather they learn judgment and initiative by building something than by hearing about it.
- →Your teen is curious enough to try one real project, even a small one.
- →You want a first move and a real skill set, not a lecture or a grade.
- →You’re fine with the outcome being uncertain, because that’s where the learning is.
- ×You want a get-rich-quick program or a promise your teen will make a certain amount.
- ×You want a passive course to hand off with no involvement from your teen.
- ×You’re looking for investment, financial, or tax advice.
- ×Your teen has zero interest and this is entirely your idea. Start with the free check first.
Not sure if this fits your teen?
If you’re not sure whether your teen is ready for the $97 Launch, take the free Builder Gap Check first. In about three minutes it points to the pattern most likely getting in your teen’s way, a directional read to help you choose, then shows whether the Launch is the right next move.
Free 2-minute Builder Gap Check
Optional. Answer 5 quick questions for a directional read on the pattern most likely in your teen’s way.
We email your result and occasional resources · Never sold or used for advertising · About 2 minutes
Younger teens can participate with parent support.
Something went wrong. Please try again, or email jay@outsmartthesystem.org.
Straight answers.
What age is this for?
13 to 18 is the primary fit. Younger teens (10 to 12) do great as an early-builder track with a parent working alongside them. The Launch Session is with your teen (you’re welcome to sit in).
What if my teen has no idea yet?
That’s the common starting point, and it’s fine. The roadmap and the first mini-course lesson are built to find an idea that fits your teen, based on what they’re into, what they’re good at, and the time they have. Most teens leave with a first idea to test, not a blank page.
What exactly is the Launch Session?
A live 1:1 with Jay, about 30 minutes over video. Your teen brings their roadmap; Jay helps them pick the idea worth starting, name the first customer to approach, and set the one action to take that week. They leave with a written next step, not a pep talk.
Is this a real business, or just a lesson?
The goal is a real first move, a real offer, made to a real person, for real money. It might stay a small side hustle, it might grow, or it might teach your teen that this particular idea isn’t it. All three are wins. The skills (ownership, judgment, handling a no) carry into anything they do next.
What’s the time commitment?
The mini-course is five short lessons your teen can move through in an afternoon or spread over a couple of weeks. The Launch Playbook is done as they build. The Launch Session is about 30 minutes. There’s no schedule to keep up with, it moves at your teen’s pace.
Do I need to supervise this?
Yes. This is a parent-supported teen education experience. You are responsible for approving the project, safety boundaries, transportation, online communication, local rules or permits, and how money is handled. The program teaches entrepreneurship skills; it doesn’t replace your judgment as the parent.
What’s your refund policy?
Try the kit and book the Launch Session. If you feel it wasn’t worth the $97, email jay@outsmartthesystem.org within 14 days of purchase and I’ll refund you. Not sure yet? Start with the free Builder Gap Check, it costs nothing.
Is this financial or investment advice?
No. Teen Side Hustle Launch is entrepreneurship education and coaching, how to find an idea, make an offer, get a first customer, and handle the money a small project brings in. It is not financial, investment, or tax advice.
One payment. Everything included.
- ✓A personalized roadmap / System Map for your teen
- ✓The full Resource Kit: 5-lesson mini-course, Launch Playbook, and templates
- ✓A 1:1 Launch Session with Jay
- ✓14-day refund if it isn’t worth it
Only 10 founding-family spots at this price. I run every 1:1 myself, so the beta is genuinely capped at 10 families. If it is full, you can join the next cohort. As case studies grow, the price rises.
Start the Launch: $97Secure checkout via Stripe. Still deciding? Take the free Builder Gap Check first.
Teen Side Hustle Launch is entrepreneurship education and coaching, not financial, investment, or tax advice.